PMO Sales

Category :

Consulting

Context

As part of the acquisition of malteries by a consortium of a leading European agricultural group and an investment fund, a major transformation initiative was launched. A complex integration program, segmented into four key streams, is orchestrated by the Transformation Office (TO). In this context, the TO has enlisted OMS to take on the role of PMO Commerce for the Commercial Department and play a crucial role in the construction and implementation of the 4-year commercial strategy.

Approach and methodology

Implementation of a series of interactive workshops, totaling over 60 sessions with local teams from 13 countries.
Gathering first-hand information from teams.
Definition of specific commercial dynamics for each market.
Validation of the adopted approach through direct interaction in terms of inclusion and representativeness of local realities.
Development of SWOT analyses for each country.
Detailed analysis of current volumes and margins with projections until 2027.
Examination of sales trends and cost structures.
Identification of key levers for improving commercial margins.
Formulation of proposals for new products and services tailored to each market to enhance the commercial potential of each country.
Construction of a comprehensive dashboard and a central presentation providing an overall integrated view of results to various stakeholders.

Objective

Conduct commercial diagnostics in 13 international countries.
Precisely assess the current situation of commercial activities in each country and project sales until 2027.
Deep understanding of current market dynamics and anticipation of future trends, providing a solid foundation for strategic planning.
Strategic analysis for the Board of Directors and group shareholders.
Provide detailed analyses and strategic recommendations, especially regarding investment decisions (CAPEX) for the period 2024-2027.

Results obtained

Presentation of the diagnosis to the CEO and shareholders, who welcomed the results favorably and are confident in the commercial trajectory of malteries by 2027.
Positive impact on other transformation streams, particularly in Supply Chain and Manufacturing. The SWOT analyses provided valuable insights, helping these departments better envision their challenges and refine their strategies.

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