Marketing & Communications Director

The Marketing & Communication Director is responsible for structuring and leading the marketing and communication strategy of a company during phases of transformation, repositioning, or rapid growth. The role involves strengthening the brand image, optimizing visibility, and aligning the offer with market expectations in coordination with the CEO.

What are the missions of the Marketing & Communication Director?

The missions vary depending on the company’s challenges. The Director may be tasked with overhauling the marketing strategy, repositioning the offer, accelerating digital development, or optimizing internal and external communication.

Examples of missions:

Defining and deploying the marketing and communication strategy in alignment with the company's vision and objectives;
Leading the brand image and ensuring its consistency across all communication channels;
Implementing a 360° communication strategy integrating press relations, digital, events, and influence;
Designing and refining a product/service offer in line with market expectations and sectoral developments;
Supporting digital deployment by optimizing online presence and integrating innovative tools;
Coordinating strategic and market studies to refine positioning and guide strategic decisions.